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FDA reprimanded Bayer for running misleading advertising touting unproven benefits of the
contraceptive Yaz. Now the drug company will shell out $20 million for new ads setting the record
straight.

SK&A released grim news last week – nearly two-thirds of sales reps are either banned or
forced to make an appointment before they can set foot in a doctor?s office.

Two pharma companies dabble in online video in two different but effective ways. Sanofi-aventis
attempts to reach patients through educational videos, while AZ calls for consumers to upload their own
testimonials.

The hunt is on. Generic drug companies must find executives with the requisite capabilities for
managing a global yet highly local business, and that can maintain the entrepreneurial culture on which their
competitive advantage depends.

Could physician behavior have a positive impact on Drug Development?

Prig Galien Sponsor Information

Pfizer is the latest addition to Big Pharma’s data disclosure club; the drug giant will be disclosing
all physician payments that total more that $500 a year.

GlaxoSmithKline to lay off thousands while embattled KV Pharma drops 40 percent of its work force in
latest wave of cuts.

Communications planning in 2009 and beyond will include online, offline, mobile, out-of-home,
point-of-sale, gaming consoles, and more—even your car’s navigation system will be tied to Google!
Perhaps most importantly, communications planning will begin to include social influence marketing.

Though they are made up of similar genetic material, siblings are very different people. Michael
Jackson is different from La Toya Jackson. Julia Roberts is different from Eric Roberts. They share many
characteristics, but they certainly are not the same.