Everyone knows the economy is in a funk. But salespeople who align their goals and business strategy with client needs will greatly improve their chances of success.
2009/01/31
Boosting Prospects For Success
How to Set Goals that You Can Achieve
A goal without a plan to reach it, is just a dream. New Year resolutions are often like that. So how can you be better at reaching the goals you set? Everyone needs to have long and short term goals. Unless those goals are combined with daily, weekly… Recent Article published on 1/30/2009 by kp3028
Social Network Use Spikes Among Docs
A new study suggests the medical professionals are more active on social networking sites than ever
before. With the rise of doctor-specific Web 2.0 outlets, pharma has a new tool for reaching elusive physicians.
The best part: Doctors don?t seem to mind.
Purohit Takes Center Stage
With the departure and retirement of two-thirds of Donahoe Purohit Miller, the middle child has
rebranded itself Purohit Navigation and is going after the pharma market as a one-stop-shop for all its branding
needs.
Ad Agencies Feel the Crunch as WPP Readies Layoffs
One week into the new year, and word is trickling out that some large advertising firms are gearing up
for heavy cuts. First out the gate is WPP, which is expected to be cutting thousands of jobs.
Getting Graphic
The graphic novel emerges as a versatile, effective medical education and marketing tool
Fair Market Value
With no formal fair market value guidelines imposed by the government, how "fair" is
it for pharma to play by the rules?
The Communications Convergence
Because they have often been subject to greater scrutiny, biotech companies have set a new standard
for communications
Mass. Eyeballing Major Promotional Changes for Pharma
Forget putting a cap on how much a gift to doctors should cost, the state of Massachusetts is
considering outlawing everything from pens to meals – and don’t even think about handing out free tickets to next
week’s Red Sox game.
PhRMA Enhances DTC Guidelines
Consumer pharma marketers are going to have to be a little more careful when using celebrity
spokespeople or actors playing physicians. PhRMA has updated its rules and the consensus is clear – if you are
paying for promotion, it must be noted in the ad.
